Summer is officially here! Grab your sunglasses. Pour yourself an ice cold glass of lemonade, and let’s chat about the psychology behind brands and personal identity.

Also on the show this month:

A visit with Garry Mason talking about The Legends of the Outdoors Hall of Fame
A wrap up of the highs and lows of the spring turkey season
We’ll talk bowfishing and, unveil a top secret project with Drury Outdoors
I’ll bring you up to speed on a truly unbelievable development in the ongoing saga of my run in with anti-hunters
I’ll let you know another place you can read my work and see my ugly mug on TV
Finally, I arrow an aluminum baseball bat with a Dirtnap Gear Broadhead in the “Will it Kill It?” segment